Thursday, June 20, 2024



American devices maker Apple’s iPhone sales in China declined by 2.1 percent in the fourth quarter of last year. Apple is facing strictness from the government in China. Apart from this, it is also facing competition from smartphone companies like Huawei. China is the third largest market for Apple

In China, government agencies and some companies have banned their employees from using Apple. Earlier, the US government had imposed restrictions on some Chinese apps due to security reasons. The business of China’s largest consumer electronics company Huawei in America was also affected by the restrictions. Huawei’s shipments increased by 36.2 percent in the fourth quarter of last year. It has become the fourth largest smartphone company in China. However, last year, Apple overtook Vivo and sold the most smartphones in China with a market share of 17.3 percent. This is the first time that Apple has reached the first position in China’s smartphone market. However, analysts estimate that the company’s sales may be affected this year.

Apple’s premium smartphones are sold more in China. In this segment, it is facing tough competition from Chinese smartphone makers. Apple had reduced the price of iPhones earlier this month to increase sales in China. The company’s mixed reality headset, Vision Pro, will be launched on February 2. Pre-order for this has started on January 19. The company had introduced it at the World Wide Developers Conference in June last year. This headset will be available in the US through Apple stores and the company’s web store. It supports both Augmented Reality and Virtual Reality technologies. Its price will start from 3 thousand 4 hundred 99 dollars.

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