Monday, December 11, 2023

Mercedes, Audi see record sales in festive season this year


New Delhi: The festive season has witnessed an unprecedented surge in sales for luxury car manufacturers Mercedes and Audi, reflecting the escalating demand for high-end vehicles across India. This surge marks a milestone in the industry’s growth trajectory, with both companies experiencing a notable uptick in dispatched units.

Mercedes-Benz and Audi, prominent players in India’s luxury car market, have observed a remarkable surge in sales during this festive season. Bolstered by consistently robust sales figures throughout the year, the luxury car sector in India is poised for a historic performance in terms of overall sales.

Mercedes-Benz India’s Managing Director, Santosh Iyer, highlighted the significant upswing during the festive period from Onam to Diwali. He attributed this success to several factors, including the introduction of multiple new models, an enticing product lineup, and a prevailing positive sentiment among customers. The company’s strong product portfolio, coupled with customer enthusiasm, has contributed to surpassing the previous year’s festive season performance.

Separately, Mercedes and Audi have established a strong foothold in the Indian market for company cars. Their offerings cater to executives and businesses seeking high-quality, prestigious vehicles for their corporate fleets. Mercedes-Benz and Audi boast a range of luxury cars that provide not only comfort and style but also cutting-edge technology and safety features, making them desirable choices for corporate use in India.

Mercedes-Benz and Audi have strategically expanded their presence in the Indian corporate car segment, aiming to meet the discerning needs of businesses and executives seeking top-notch vehicles that combine luxury, performance, and sophistication. With their commitment to excellence and a diverse lineup of models tailored for the Indian market, both brands continue to solidify their position as leading choices for company cars in the country.


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